Name: Active Anti-Ageing Serum
Brand: Issada Skin
SKU: FG-ICF020
Price: 113.5 AUD
Availability: InStock
Rating: 4.87 (1331 reviews)

Active Anti-Ageing Serum

Issada Active Anti-Ageing Serum bottle surrounded by key ingredients including Beta Glucan, Pentavitin, Niacinamide (Vitamin B3), and Progeline Biomimetic Tripeptide.

Issada Active Anti-Ageing Serum bottle with highlighted ingredients including Beta Glucan, Epidermal Growth Factor (plant derived), Progeline Biomimetic Tripeptide, Pentavitin, and Niacinamide (Vitamin B3).

Issada Active Anti-Ageing Serum bottle with icons indicating it is Paraben Free, Vegan, and Cruelty Free, displayed on a clean white background with serum texture accents.

Issada Active Anti-Ageing Serum bottle with text detailing benefits such as improving visible signs of ageing, boosting collagen and elastin, hydrating skin, supporting barrier repair, and reducing wrinkles.

Issada Active Anti-Ageing Serum in a white bottle with beige accent and black text on a plain white background.

$113.50

A lightweight, fast-absorbing anti-ageing serum for firmer, smoother, brighter-looking skin. Plant EGF and the firming peptide Progeline™ work with niacinamide, oat beta glucan and Pentavitin® for deep, lasting hydration. Retinol-free, and dermatologically tested and approved for sensitive skin.

Product Size: 30ml / 1fl.oz

Quantity

Active Anti-Ageing Serum (Advanced EGF + Beta Glucan Formula)

Our most complete anti-ageing serum. It's made for dry, dehydrated and mature skin, and it's also a lovely everyday maintenance serum for normal skin.

It combines a plant-grown epidermal growth factor (plant EGF), the biomimetic firming peptide Progeline™, niacinamide (vitamin B3), oat beta glucan and Pentavitin®, a sugar-based hydrator. Together they help skin look firmer and smoother, soften the look of fine lines and wrinkles, and even out the look of dark spots, while keeping skin deeply hydrated.

The texture is rapidly absorbed leaving no greasy residue. It layers beautifully under moisturiser and makeup.

An anti-ageing serum without retinol

Not every skin gets along with retinol. This serum works with peptides, plant EGF and hydration instead, so it suits skin that finds retinol too much. If you do use retinol, the two work well together: use our 1% Retinol + HA at night, then this serum.

Who it's for

Mature and menopausal skin that has lost firmness and bounce
Dry, dehydrated skin that looks dull or tired
Sun-damaged skin with fine lines and uneven tone
Sensitive skin. It has been dermatologically tested and approved for sensitive skin.
Anyone wanting to start an anti-ageing routine early

Key ingredients

Plant EGF (Nicotiana Benthamiana Hexapeptide-40 sh-Oligopeptide-1): a plant-grown version of a growth factor your skin makes itself. It helps skin look renewed, firmer and smoother.
Progeline™ (Trifluoroacetyl Tripeptide-2): a biomimetic peptide that helps reduce the look of sagging, slackness and wrinkles.
Niacinamide (vitamin B3): supports the skin barrier, helps even the look of pigmentation and age spots, and brings back glow.
Oat beta glucan: forms a light, protective film that helps hold moisture in, for softer, smoother skin.
Pentavitin® (Saccharide Isomerate): a sugar-derived hydrator from corn. It binds moisture to the skin, so even very dry areas stay hydrated for hours.
Jojoba seed oil: the plant oil closest to skin's own oil, for light nourishment.

What the ingredient studies show

These results come from the ingredient makers' own studies of each active. They're not from tests of this finished serum.

Plant EGF: collagen up by up to 123% and elastin up by up to 45% after 7 days, and wrinkle depth down 32% after 28 days.
Progeline™: better skin firmness and elasticity after 28 and 56 days, with a visible improvement in sagging and wrinkles.
Pentavitin®: dry areas of the face were better hydrated 3 hours after one application.

Australian Made & Owned / 100% Vegan / Cruelty Free / Paraben Free / Gluten Free / Dermatologically Tested & Approved for Sensitive Skin / Recyclable

Product Size: 30ml / 1fl.oz

FEATURES

• Plant EGF and the peptide Progeline™ help skin look firmer and more lifted
• Softens the look of fine lines and wrinkles
• Niacinamide helps even the look of pigmentation and age spots
• Oat beta glucan and Pentavitin® give deep, lasting hydration
• Supports a healthy, comfortable skin barrier
• Lightweight and fast-absorbing, with no greasy feel
• Retinol-free, and dermatologically tested and approved for sensitive skin
• Vegan, cruelty free, paraben free and Australian made

BENEFITS

Skin looks firmer, smoother, brighter and well hydrated.

Aqua, Vegetable Glycerin, Cetearyl Olivate, Sorbitan Olivate, Simmondsia Chinensis (Jojoba) Seed Oil, Niacinamide, Butylene Glycol, Nicotiana Benthamiana Hexapeptide-40 sh-Oligopeptide-1, Hydroxypropyl Starch Phosphate, Beta Glucan (Oat), Dextran, Trifluoroacetyl Tripeptide-2, Saccharide Isomerate, Xanthan Gum, Gluconolactone, Sodium Benzoate, Sodium Citrate, Citric Acid

Apply a pea-sized amount to cleansed, dry skin morning and night. Smooth over the face, neck and décolletage, avoiding the eye area.
Safe to layer with other ISSADA serums if you wish, allowing 30 seconds between each for your skin to absorb, and follow with your favourite ISSADA moisturiser.
For mature skin, we recommend using it after ISSADA 1% Retinol + HA at night.
In the morning, always finish with sunscreen.

What does ISSADA Active Anti-Ageing Serum do?

It's a lightweight daily serum that helps skin look firmer and smoother, softens the look of fine lines and wrinkles, evens out the look of dark spots and keeps skin deeply hydrated.

Is this a retinol-free anti-ageing serum?

Yes. There's no retinol in it, so it suits skin that doesn't get along with retinol. If you do use retinol, apply our 1% Retinol + HA at night first, then this serum.

Is it suitable for sensitive skin?

Yes. It has been dermatologically tested and approved for sensitive skin, and there's no added fragrance or essential oils in the ingredient list. As with any new product, patch test first on the inner arm.

Is it good for mature and menopausal skin?

Yes, it was made for dry, dehydrated and mature skin. For a full routine, see our mature and menopausal skin range and our anti-ageing routine for mature skin.

Where does it go in my skincare routine?

Use it morning and night. Cleanse with our Daily Gentle Cleansing Gel, apply ISSADA Active Anti-Ageing Serum, then a moisturiser such as our Replenishing Daily Moisturiser. If you use retinol, such as our 1% Retinol + HA, apply it first, then ISSADA Active Anti-Ageing Serum on top. In the morning, finish with sunscreen.

Can I wear it under makeup?

Yes. Give it a minute or two to sink in. It makes a smooth, hydrated base under our Canvas Mineral Foundation Primer, and a dewy base for Mineral CC8 Cream Foundation on dry or mature skin.

How long until I see results?

Skin feels more hydrated straight away. For firmness and fine lines, use it twice a day for at least 4 to 8 weeks before you judge it. A photo on day one, in the same light, makes it easy to compare.

Is it vegan and Australian made?

Yes. It's Australian made, vegan, cruelty free, paraben free and gluten free.

Is beta glucan gluten? Is this serum gluten free?

No, beta glucan isn't gluten, and yes, ISSADA Active Anti-Ageing Serum is gluten free. The names sound alike, but they're completely different things. Gluten is a protein found in wheat, barley and rye. Beta glucan is a natural sugar (a type of fibre) that we use for its hydrating, skin-soothing benefits.

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Review highlights

Reviews

Fabulous for those who can’t use retinol.

"I love this anti-aging serum. It is literally the only anti-ageing serum I’ve been able to use. I react badly to anything with retinol, so am very happy to have discovered this serum."

— Jenn L. (5/5)

I have not used it

"I have not used it yet"

— S G. (5/5)

10/10

"This is a great serum. I noticed results within the first few days."

— Katrina L. (5/5)

A must have to my daily skin care routine

"I have been applying a pea size amount evenly over my skin morning and night, the serum absorbs super fast and leaves my skin hydrated and refreshed, no greasy residue at all . Noticeable reduction in fine lines, winkles and uneven skin tone, my skin looks smoother and firmer. Just about to place another order of this fantastic amazing product."

— Mary G. (5/5)

Beautiful luxury product

"This is lovely and light though also hydrating. Wonderful product!"

— Stevie S. (5/5)

Absorbs easily

"Absorbs easily"

— Kaye T. (3/5)

Anti ageing Serum

"Love this product! Use morning and night and can notice the difference!"

— Elyse M. (5/5)

We LOVE ISSADA

"At our medi-aesthetic clinic we use ISSADA professional treatments and our clients and staff just love them! ISSADA Anti-Ageing Serum flies off our shelves"

— Montana S. (5/5)