Soothes, Treats and Conceals

Meet Hide & Heal, ISSADA’s revolutionary liquid mineral concealer that does more than just cover up. This isn’t your typical concealer, it’s a targeted treatment that actively heals while it conceals.

Formulated with high-grade minerals and potent botanicals, Hide & Heal features intelligent self-adjusting pigments that adapt seamlessly to your unique skin tone. While the buildable, creamy-matte formula expertly camouflages blemishes, redness, scarring, and open pores, the therapeutic ingredient complex works beneath the surface to soothe inflammation, promote healing, and hydrate your skin.

At ISSADA, we believe beauty products should actively benefit your skin and boost your confidence. That’s why Hide & Heal focuses on the healing, so you can step out of hiding and into your most confident self. The convenient twist-pen design with spatula applicator makes precise application effortless, whether you’re targeting specific blemishes or brightening under-eyes.

Available in 6 adaptable shades.

Recommended Partner Products:

Powder Balm, Rice Powder

Key Ingredients

• Vitamin E
• Centella Asiatica Extract
• Camellia Sensis Leaf Extract
• Licorice Root Extract
• Anthemis Nobilis Flower
• Extract Sodium Hyaluronate (HA)
• Minerals
  

Additional Information:

Skin Type: Suitable for all skin types

Product Size:4.8ml / 0.162 fl. oz.

PARABEN FREE / VEGAN / GLUTEN FREE

Features

✓ Self-Adjusting Pigments: Intelligent colour technology adapts to your natural skin tone for seamless blending
✓ Buildable Coverage: Layer from light to full coverage depending on your needs
✓ Creamy-Matte Finish: Superior concealing power that won’t slip or fade
✓ Convenient Twist-Pen Design: Precise dispensing with built-in spatula applicator for hygienic, controlled application
✓ 6 Versatile Shades: Comprehensive range to match diverse skin tones
✓ Multi-Purpose Formula: Works as concealer, under-eye brightener, and cream contour/highlight
✓ Travel-Friendly: Compact, leak-proof design perfect for on-the-go touch-ups
✓ Clean Beauty Formula: Fragrance-free, paraben-free, vegan, and gluten-free

Benefits

For Your Skin:

✓ Actively Heals Blemishes: Centella Asiatica (Gotu Kola) and Hyaluronic Acid promote wound healing and skin regeneration
✓ Brightens & Evens Skin Tone: Licorice Root Extract naturally brightens dark spots and fights acne-causing bacteria
✓ Soothes Inflammation: Chamomile and Green Tea extract calm redness and irritation
✓ Hydrates & Softens: Sodium Hyaluronate complex delivers multi-level moisture
✓ Protects Against Damage: Antioxidant Vitamin E defends against environmental stressors
✓ Anti-Aging Properties: Mineral-rich formula supports skin health and resilience
✓ Contains Titanium Dioxide: Natural minerals provide gentle sun protection


For Your Confidence:

✓ Flawless Coverage: Expertly conceals blemishes, scarring, redness, and open pores
✓ Long-Lasting Wear: Matte finish stays put without creasing or fading
✓ Natural-Looking Results: Self-adjusting pigments ensure undetectable coverage
✓ Suitable for All Skin Types: Safe for sensitive, oily, dry, combination, and mature skin
✓ Non-Comedogenic: Won't clog pores or trigger breakouts

Aqua, Titanium Dioxide (CI 77891), Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Silica, Hydrogenated Polyisobutene, Mica, PEG-10 Dimethicone, Propylene Glycol Dicaprylate/Dicaprate, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polysilicone-11, Caprylyl Glycol, Aluminum Hydroxide, Stearalkonium Hectorite, Sorbitan Sesquioleate, Tocopheryl Acetate, Lithium Magnesium Sodium Silicate, C30-45 Alkyl Methicone, Triethoxycaprylylsilane, C30-45 Olefin, Hydroxyacetophenone, Propylene Carbonate, Ethylhexylglycerin, Tetrasodium Pyrophosphate, Squalane, Centella Asiatica Extract, Polygonum Cuspidatum Root Extract, Pentylene Glycol, 1,2-Hexanediol, Anthemis Nobilis Flower Extract, Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra Root Extract, Rosmarinus Officinalis Leaf Extract, Scutellaria Baicalensis Root Extract, Hydrolyzed Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer
May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499)

Step 1: Prep Your Canvas Begin with your favourite ISSADA primer and apply your chosen foundation for an even base.
Step 2: Dispense Product Twist the pen mechanism to dispense a small amount of Hide & Heal. Start with less, you can always build coverage.
Step 3: Target & Apply Using the built-in spatula applicator or your preferred concealer brush, apply directly to areas of concern: blemishes, redness, scarring, open pores, or dark circles.
Step 4: Blend Seamlessly Gently pat and blend the edges with your fingertip, brush, or sponge until the concealer melts invisibly into your skin. The self-adjusting pigments will adapt to your natural tone.
Step 5: Build Coverage (Optional) For stubborn imperfections, allow the first layer to set for 30 seconds, then apply a second thin layer.
Step 6: Set for Longevity. For extended wear, lightly press ISSADA Rice Powder, Powder Balm, or Baked Mineral Powder over concealed areas.


Pro Placement Tips:

· Under-Eye Brightening: Apply in an inverted triangle shape beneath the eye
· Blemish Concealing: Dot directly on the spot and blend outward
· Redness Neutralising: Apply to cheeks, nose, or chin as needed



Pro Makeup Artist Tips:

Multi-Tasking Magic:

Don’t limit Hide & Heal to concealing! Use it as a cream contour or highlight product. Apply a shade darker than your skin tone to the hollows of your cheeks, sides of your nose, and jawline for definition. Use a lighter shade on high points of the face for a subtle glow.


Bulletproof Hold:

For all-day, transfer-proof coverage, press ISSADA Rice Powder, Powder Balm, or Baked Mineral Powder over concealed areas immediately after application. This locks the concealer in place without adding heaviness.

Layering Strategy:

When concealing active breakouts, apply Hide & Heal after foundation rather than before. This prevents disturbing the concealer during foundation blending and ensures maximum coverage where you need it most.

Matte vs. Dewy

Remember: matte finishes conceal concerns and breakouts better than dewy formulas. If you’re covering blemishes or redness, Hide & Heal’s creamy-matte finish provides superior camouflage compared to ISSADA’s Liquid Light (which offers a lighter, dewier consistency better suited for brightening).

Shade Mixing:

Can’t find your perfect match? Mix two shades on the back of your hand before application to create a custom colour that’s uniquely yours.