A Flawless finish with skin-boosting benefits

Introducing Australia’s pioneering liquid mineral foundation, ISSADA’s Mineral Velvet Cream, the bestseller that revolutionised mineral makeup. This breathable, cosmeceutical foundation combines cutting-edge skincare technology with flawless coverage for a complexion that looks naturally perfect.

Our reformulated triple-whipped mousse-cream hybrid delivers medium to full buildable coverage with a sophisticated matte finish that conceals pores, hides blemishes, and evens out skin tone effortlessly. Unlike traditional matte foundations that can feel drying, our enhanced formula features a multi-weight hyaluronic acid complex that provides all-day hydration while maintaining that coveted shine-free finish.

The secret lies in our advanced skin-blurring polymers and boron nitride technology, which optically blur pores and imperfections for a naturally airbrushed effect. Enriched with vitamins A, C, and E, this foundation not only covers but also actively supports skin health with antioxidant protection and rejuvenating actives. The mineral SPF filters (titanium dioxide and zinc oxide) provide additional UVA/UVB protection to complement your daily sunscreen.

Perfect for oily and acne-prone skin, this non-comedogenic formula is also suitable for all skin types requiring lasting, full matte coverage. The lighter, smoother texture blends seamlessly and builds beautifully without caking, making it ideal for everything from natural daytime looks to special occasions, bridal, photographic, and TV/film work where a matte finish is essential.

Available in twelve carefully crafted shades, Mineral Velvet Cream is your everyday essential for a flawlessly smooth, naturally matte complexion that lasts. Best of all, no more product shortages. This reformulated favourite is here to stay. 

Key Ingredients:

Zinc, Titanium Dioxide, Vitamins A, C and E Multi-weight  Hyaluronic Acid, Lysine

Vegan • Cruelty-Free • Alcohol-Free • EU Allergen-Free • Fragrance-Free • Oil-Free • Paraben-Free • Sulphate-Free

35g / 1.2oz

Features

· Medium to Full Buildable Coverage - Customisable finish from natural to full glam
· Luxurious Mousse-Cream Hybrid Texture - Triple-whipped for effortless blending
· Flawless Matte Finish - Shine-free, long-lasting coverage
· Skin-Blurring Technology - Boron nitride optically minimises pores and imperfections
· Multi-Weight Hyaluronic Acid Complex - Hydrates across all skin layers without shine
· Mineral SPF Protection - Titanium dioxide and zinc oxide provide UVA/UVB defence
· Enhanced Formula - Less drying, lighter, smoother than the original
· Acne-Safe & Non-Comedogenic - Won’t clog pores or trigger breakouts
· 12 Shade Range - Inclusive colour selection for diverse skin tones
· Clean Beauty Certified - Vegan, cruelty-free, free from 8+ harmful ingredients

Benefits

Transform Your Complexion with Powerful Results:

1. Conceals Pores & Imperfections - Skin-blurring polymers create an airbrushed effect
2. Hides Blemishes & Breakouts - Full coverage that’s gentle on acne-prone skin
3. Evens Skin Tone - Corrects discolouration, redness, and pigmentation
4. All-Day Hydration - Multi-weight HA complex moisturises without greasiness
5. Antioxidant Protection - Vitamins A, C & E fight free radicals and environmental damage
6. Skin-Smoothing & Rejuvenating - Retinyl palmitate improves texture over time
7. Long-Lasting Wear - Matte finish stays flawless for hours without touch-ups
8. Breathable Coverage - Lightweight formula lets skin breathe while concealing
9. Minimises Shine - Controls oil and keeps complexion matte throughout the day
10. Brightening Support - Vitamin C helps reveal more radiant, even-toned skin

*FEATURES & BENEFITS FOR NEW YORK AND MILAN

Features:
• Mousse-Cream Texture
• Quality minerals
• Infused with Hyaluronic Acid + Vitamins A, C & E
• Buildable coverage
• Matte finish with oil absorbency properties
• Slim, stylish recyclable tube

Benefits:
• Ultra Smooth Soft-Matte Finish
• Flawless application & non-pore blocking
• Antioxidant Properties to Nourish & Hydrate
• Medium to full coverage
• Safe for oily/acne & combination skin
• Shine-Free, matte finish
• Fits perfectly in your handbag

Ingredients: Aqua, Titanium Dioxide, Zinc Oxide, Cyclopentasiloxane, Dimethicone, Magnesium Chloride, Potassium Chloride, Potassium Sorbate, Copper Sulphate, Manganese Chloride, Sodium Chloride, Gold Chloride, Lysine, Magnesium Ascorbyl Phosphate (Vitamin C), Retinyl Palmitate (Vitamin A), Tocopheryl Acetate, Tocopherol (Vitamin E), Sodium Hyaluronate (Hyaluronic Acid), Phenoxyethanol, Ascorbyl Palmitate.
May Contain: Titanium Dioxide (CI77891), Iron Oxides (CI77491, CI77492, CI77499).

NEW FORMULA (BLACK TUBE)
Dimethicone, DimethiconeCrosspolymer, Peg-10 Dimethicone, Boron Nitride, Ethylhexyl Methoxycinnamate, Titanium Dioxide, Quaternium-18 Bentonite, Isononyl Isononanoate, Neopentyl Glycol Diheptanoate, Cetyl Peg/Ppg-10/1 Dimethicone, Zinc Oxide, Sorbitan Sesquioleate, Triethoxycaprylylsilane, Hydroxyacetophenone, Phenoxyethanol, Retinyl Palmitate, Aluminum Hydroxide, Stearic Acid, Ascorbyl Palmitate, Water, Ethylhexylglycerin, Pentylene Glycol, Bht, Tocopheryl Acetate, Pentaerythrityl Tetra Di-T-Butyl Hydroxyhydrocinnamate, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer Cl77891, Cl 77492, Cl 77491, Cl 77499,

How to Use

1. Prime for Perfection – After applying ISSADA primer (Canvas Foundation Primer for normal skin or Calm Balm Primer for oily/acne-prone skin), your skin is prepped for flawless application
2. Choose Your Application Tool – Select from ISSADA Latex Free Sponge, Pro-Smoothing Sponge, or an ISSADA foundation brush
3. Apply & Build Coverage – Start with a small amount and build to your desired coverage level, from light daytime coverage to full special occasion glam
4. Blend Seamlessly – Work the mousse-cream texture into skin using gentle patting, buffing, or stippling motions for an airbrushed, naturally matte finish
5. Set for Longevity – For extended wear, set with ISSADA Mineral Loose Powder Foundation, Mineral Baked Powder Foundation, or Mineral Rice Powders

Pro Makeup Artist Tips

1. Skin-Like Finish Technique - Apply with a damp ISSADA Pro Blender sponge for a seamless, second-skin effect that looks naturally flawless rather than heavily made-up.
2. Radiant Hybrid Coverage - Mix a drop of Mineral Velvet Cream with your favourite serum for sheer, radiant coverage that maintains some matte properties while adding a subtle glow.
3. Maximum Longevity Strategy - Layer over ISSADA Canvas Foundation Primer (normal skin) or Calm Balm Primer (oily/acne skin) for extended wear that lasts through special occasions, bridal events, or photographic shoots.
4. Texture Management - Use sparingly around areas with pronounced texture (enlarged pores, scarring, fine lines). Blend with fingertips to warm the product. This helps it melt into your skin rather than sitting on top.
5. Concealing vs. Highlighting - Remember that matte textures conceal and minimise problem areas (breakouts, scarring, pigmentation, open pores), while dewy textures draw attention and highlight. You can use this strategically by applying matte foundation where you want to downplay concerns.
6. TV/Film/Media Application - Perfect for professional work requiring a matte finish. Build to medium-full coverage and set with translucent powder to eliminate shine under hot lights.
7. Daytime Natural Look - Apply light to medium coverage for everyday wear that looks polished but not overdone. The buildable formula means you control the intensity.

*DIRECTIONS FOR USE FOR NEW YORK AND MILAN

1. After primer, apply using a sponge, brush or fingers .
2. Layer to build desired coverage.
3. If desired, finish with one of ISSADA’s Mineral Rice, Baked or Loose Powders for extra longevity, to combat excessive oil, or to counter humidity.
4. Doubles as a concealer over or under your foundation using a smaller brush.