Meet the Issada HQ Team

Meet the faces behind Issada. Together, we provide the best in mineral makeup and cosmeceutical skincare, exceptional service and aesthetic industry expertise.

Deb Farnworth-Wood

Having worked in a range of industries, primarily the health industry, I became the first non-doctor to be a partner in a UK medical practice, my group were the first non-pharmacist to own a UK pharmacy and I opened England’s first drive-through pharmacy. I moved to Australia with my family in 2007, with the idea of early retirement, only to build a $70m medi-aesthetic business. My vision and passion for the aesthetics industry now extends to my latest project, growing Issada, a brand I have loved and used for years.

Fiona Neale

Founder/General Manager
I began my career in the medical industry, before going on to own two beauty businesses in the UK and working for Virgin Atlantic running the spas in the first-class lounges at Heathrow and Gatwick Airports. This is where I first discovered the coveted Issada brush collection and it was love at first sight. I soon purchased the company and Issada grew into a fully fledged Mineral Makeup line. 14 years later I can proudly say there is nowhere I would rather be!

Katharine Kalic

Executive Assistant to Deb Farnworth-Wood
I joined the Beauty Industry in 2016 as Deb’s assistant from a background of operations and systems development in Local Government. I went on to help in the introduction and growth of the Balense Skincare range into Australian Skin Clinics, before re-joining Deb in 2019 as her Executive Assistant. I bring a wealth of administrative, buying and merchandising experience. I have a strong passion for the industry and a thorough knowledge of ingredients and actives.

Leanne Spicer

Executive Assistant to Fiona Neale
I have over 15 years’ experience in the retail and beauty sectors in roles ranging from Makeup Artist to Retail Manager. I have been with Issada for over 10 years and oversee day-today operations at Issada including our retail stores, where no two days are the same. I am passionate about the brand and our products, and thrive on being around the incredible Issada team and our fabulous stockists!

Leticia Hurst

Brand Manager
I worked alongside Deb in design and marketing, creating the Australian Skin Clinics brand from the first clinic through to fully-fledged franchise, before venturing on to providing independent marketing, design and creative services for numerous skincare and beauty brands, salons, clinics and publications. I am delighted to once again be part of an exciting brand story with Deb and the Issada team in an industry I consider my community and products I believe in.

Melissa Collins

Digital Marketing Assistant

Beginning my career in the education and training side of the IT field over 8 years ago.  I went on to run my own freelance company expanding from IT into Marketing. My journey into the Beauty Industry didn't begin until 2016 when I worked as a Web Administrator for a large beauty retailer. Although I am only new to my role with Issada I am looking forward to being a part of a socially conscious brand I can believe in as it grows.  

Sarah Fischer

Business Development Manager
I have worked in the beauty industry for over 20 years in a variety of roles including Clinic Manager, Retail and Events Manager, Makeup Artist, Laser Therapist, Training, Sales and Business Development. I am passionate about Issada and have worked with the brand since 2009. My favourite part of my role is building relationships with our stockists around the country and offering informative, personal education.

Abbie Ihalainen

Business Development Manager
I have been a part of the beauty industry since 2007, beginning my journey as a Beauty Apprentice before working my way to management positions for aesthetic businesses and clinics, including Pure Indulgence and Australian Skin Clinics. The handson experience I have gained within clinics and spas has given me a strong understanding of retail sales tactics and how to incentivise, motivate and train staff, as well as strong dermal therapy and skin care knowledge

Sara Whithorn

Business Development Manager
I have always loved skin and all things beauty.  My first role in the beauty industry was with Richard Branson's Virgin Vie brand 20 years ago.

I moved to Australia with my family in 2009 and have enjoyed running my own clinic, before embarking on the next stage of my career in roles as an educator, business development specialist and training manager within the aesthetic industry.


Manufacturing Specialist

Following a range of roles in aesthetic and beauty businesses, including Australian Skin Clinics, The Advanced Skills Academy, Valor Organics and Ultimate Skin and Body Clinic, I began working in research and development. I am passionate about effective, high performance formulas and products that provide exceptional function and experience for the consumer.


Warehouse Supervisor

While studying environmental sciences at university, I have joined the amazing team at Issada. It means a lot to me to be able to work at a company that values their employees and customers alike. I work hard to dispatch orders, receive goods, package and label products, and pick and pack orders for stockists and customers. I aim to get the products to customers in a timely and efficient manner.


Senior Retail Specialist
My career began more than 20 years ago applying makeup for stage, conducting makeup workshops and video makeups and working as Counter Manager in major Department stores, Myer and David Jones in Brisbane City. For the last 5 years I have worked from our Issada makeup studios where I love bringing out the best in people. I feel genuinely happy to see the sparkle in their eye and the swish of the hair as they step out the door!