Meet the Issada Team

Deb Farnworth-Wood

Having worked in a range of industries, primarily the health industry, I became the first non-doctor to be a partner in a UK medical practice, my group were the first non-pharmacist to own a UK pharmacy and I opened England’s first drive-through pharmacy. I moved to Australia with my family in 2007, with the idea of early retirement, only to build a $70m medi-aesthetic business. My vision and passion for the aesthetics industry now extends to my latest project, growing Issada, a brand I have loved and used for years.

abbie ihalainen

Business Development Manager
Apprentice before working my way to management positions for aesthetic businesses and clinics, including Pure Indulgence and Australian Skin Clinics. The hands-on experience I have gained within clinics and spas has given me a strong understanding of retail sales tactics and how to incentivise, motivate and train staff, as well as strong dermal therapy and skin care knowledge.

Sara Whithorn

Business Development Manager
I have always loved skin and all things beauty and have been immersed in the industry for20 years since my first role with Richards Branson's Virgin Vie brand. I am passionate about supporting our Issada stockists through ongoing training and mentoring and giving everyone access to no-tox makeup and skincare.

Alannah Chapman

I have been a professional makeup artist and educator for over 13 years with experience in bridal, fashion, film, editorial, glamour and special occasion makeup. My drive and passion is in training and I absolutely adore educating all our issada stockists and teams on our unparalleled makeup range and the benefits of minerals. I aim to give everyone I work with confidence and knowledge in applying makeup using the techniques of makeup artists. 


Issada Studio Makeup Artist
My makeup career began more than 20 years ago, in major Department stores and pharmacies throughout Queensland. I have been a Makeup Artist at our Issada Studio, for 5 years. It is a beautiful, uplifting environment space to be and we have many beautiful clients who love having their makeup applied for their special occasions in life. I love bringing out the best in people and feel genuinely happy to see the sparkle in their eye and the swish of the hair as they step out the door! 


Issada Studio Makeup Artist

I’ve been a makeup artist for about 4 years. I love how creative you can be with makeup, if you want to cover your face in glitter, you can cover your face in glitter - the sky is the limit. The industry is always changing and new trends are surfacing, I love how it challenges me constantly by trying to learn new techniques and skills. 


Manufacturing Specialist
Following a range of roles in aesthetic and beauty businesses, including Australian Skin Clinics, The Advanced Skills Academy, Valor Organics and Ultimate Skin and Body Clinic, I began working in research and development. I am passionate about effective, high performance formulas and products that provide exceptional function and experience for the consumer.