ISSADA’s Elixir Mineral Liquid Foundation

Elixir Mineral Liquid Foundation is ISSADA’s latest complexion offering and after two years in development, it has been well worth the wait!

The new formulation sits between their existing cult favourites - Mineral CC8 Cream and Mineral Velvet Cream. Offering more coverage than CC8 and more hydration Mineral Velvet Cream, Elixir offers both hydration and coverage with a satin finish.

Its silky texture glides on smoothly, blending seamlessly with the skin to create a radiant, second-skin effect. It can be worn alone or with any of ISSADA’s Mineral Powders.

Elixir is ideal for sensitive and rosacea skins and for those looking for hydration with lightweight, buildable coverage. ISSADA CEO Deb Farnworth-Wood said, “This has been a passionate project for me. I was looking for more coverage without sacrificing hydration. The result is the ideal foundation for sensitive, rosacea and mature skin and for anyone looking for lasting coverage with a radiant finish.”

Elixir’s advanced formula ensures lasting wear (12+ hours), resisting smudging and fading even in the most challenging conditions, and it is available in 12 self-adjusting mineral shades,

ISSADA’s commitment to skin health sets the Elixir Liquid Foundation apart from other makeup brands. ISSADA has always used vitamins, minerals, and peptides in its makeup products to fortify skin health, believing that poor quality makeup is the cause of many skin concerns. In this respect, Elixir lives up to the brand promise with added actives, including Tremella Mushroom and Papaya Fruit. Tremella mushroom not only contains skin-hydrating compounds beta-glucan and hyaluronic acid that plump and moisturise the skin from deep within but can naturally increase the production of HA within the skin – great news in the fight against ageing!

These anti-ageing properties also help to collagen production and improve skin elasticity. Meanwhile, Papaya fruit extract gently exfoliates, brightens, and offers anti-inflammatory benefits and a blend of antioxidants, including vitamin E, which protects the skin from environmental damage and promotes a more youthful, radiant complexion. Additionally, the inclusion of Glycerin in the formula offers hydration, barrier repair, and skin softening. This unique combination of ingredients makes the Elixir Liquid Foundation an excellent choice for clients with sensitive or acne-prone skin.

ISSADA’s promise of bridging the gap between makeup and skincare continues to be a core focus in all its product development activities.

Sustainability is also important to ISSADA, and Elixir Liquid Foundation is also designed with sustainability in mind. ISSADA is committed to creating products that are not only effective but also environmentally responsible. The foundation is packaged in a recyclable tube. Furthermore, the formula is cruelty-free and free from harmful chemicals, making it a safe and ethical choice for your client.