ISSADA Stockist Spotlight: Josie Weller

Stockist Spotlight

Meet Josie Weller

Founder of Beauty in the Woods, Toowoomba & Rockhampton

At 19, Josie launched her first salon. Nearly a decade later, she runs two thriving locations and was named the 2023 Australian Women’s Small Business Champion. Her story is one of ambition, growth, and a deep passion for skin-first beauty.

Glowing From the Ground Up

“I started Beauty in the Woods almost 10 years ago at 19 — now I get to help clients feel confident in their skin every day.”

Josie’s story began with big dreams and a genuine love for beauty. After working with ISSADA in previous salons, she knew it was the first mineral makeup brand that truly delivered — not just in coverage, but in colour range and skin benefits. Now with salons in Toowoomba and Rockhampton, she continues to empower clients of all ages, from first-time makeup wearers to loyal beauty lovers in their 80s.

Her dedication was recognised nationally when she received the Australian Women's Small Business Champion Award in 2023.

Contact Josie Weller

Phone Number:
+61 4 8765 0890

Email Address:
beautyinthewoods@hotmail.com

Website:

Josie's Website

Address:
Unit 11/174 Quay St, Rockhampton City QLD 4700, Australia

The Difference ISSADA Makes

For Josie, ISSADA’s cosmeceutical-grade formulas are a game changer, especially for clients with acne, rosacea, or sensitive skin.

The results speak for themselves, with clients noticing visible improvements after switching. Whether it’s for everyday use or a professional application in-salon, Josie trusts ISSADA for its skin-loving performance and versatility.

Her go-to favourite? CC8 Cream — also her top-selling product. Loved for its dewy finish, lightweight feel, and buildable coverage, it’s a client staple for a reason.