KNOW YOUR COLOUR WHEEL
Makeup is an art form; like any art, it's essential to have a solid understanding of the fundamentals. One of the most critical concepts in makeup artistry is colour theory. Knowing how shades interact and complement each other can take your skills to the next level and help you create stunning looks that empower your clients.
If you would like to experiment with colour theory, the Issada Cosmeceuticals eyeshadow collection is an excellent place to start. With our Summer Seduction Shadow Palette featuring x12 molten metallic shadows, our Mineral x3 and Mineral x2 Baked Eyeshadows feature a compact combination of three and two richly pigmented colours. Or alternatively, our mineral enriched Neutrals eye palette collection containing x5 coordinated and highly pigmented shades are perfect for creating everyday and special occasion eye makeup!
Complementary colours are shades that sit directly opposite each other on the colour wheel. When used together, they create a bold and impactful effect. For instance, blue and orange; green and red; and yellow and purple are all complementary colours. By experimenting with these shades, it is possible to create stunning makeup looks that will make your clients feel confident and beautiful.
An exact example of using complimentary colors in your Eye makeup would be; if you have blue eyes, applying your complimentary colour Orange or versions of orange. A Bronze, rose gold or terracotta shade will make your eyes truly pop! Issada's 2Spicey mineral baked shadow, Desert sunset neutrals Palette or Liquid Metals in shade Copper or Brass to name a few!
But complementary colours aren't just about creating a striking look; they can also be used to correct specific skin concerns. For example, red and green are complementary colours. If you have redness in your skin, adding a green-tinted product can help neutralise it. Similarly, adding orange to blue areas of the skin can cancel out dark circles and brown spots on medium to deep skin tones. And on fair skin, adding blue can help to neutralise sallowness and hyperpigmentation.
Purple and yellow are complementary colours that help neutralise dull yellow undertones on light to medium skin tones. Adding yellow can cancel out purple or blue tones and correct mild redness.In summary, understanding colour theory is crucial to excel in the application of makeup - whether you are a professional makeup artist or a consumer. By experimenting with complementary colours, you can create stunning looks that make your clients feel confident and beautiful. With the Issada Cosmeceuticals eyeshadow collection, you have the perfect tools to start exploring the power of colour theory in your makeup artistry.
Alannah Chapman
ISSADA Clean Cosmeceutical Makeup Educator
