Pigmentation - The Ageing Giveaway!

ISSADA - Your ally in the War on Pigmentation 

Pigmentation refers to the darkening or discolouration of the skin due to excess melanin production. It is a common skin concern, especially in a hot sunny climate – sun exposure is a certain cause. However, it can also be caused by genetic predisposition, hormonal changes, and environmental pollutants, and triggered by some prescription medications. Often it can start as freckles that start to merge together but can also be in the form of general blotches, sunspots and Melasma which is triggered by hormones.

Pigmentation can start as a light splattering of freckles but, over time, will increase in colour, density and size. Babies are almost always born with a clear even complexion, so it’s no wonder that pigmentation is seen as a sign of ageing. Typically, pigmentation can start at any age, but by the time we are in our 20s, we will likely all start to see some.

Melasma is also a form of pigmentation, but this is influenced by hormones. It is sometimes also referred to as Chloasma or  “Pregnancy Mask” as it can commonly occur during pregnancy and while breast feeding but it can also be caused by the contraceptive pill. Melasma can also be made worse by both heat and light and is the most difficult form of pigmentation to treat.

Acne sufferers can also experience a type of pigmentation called Post Inflammatory Hypopigmentation (PIH). Typically, this can be reddish-brown and appears as residual scarring.


In this blog, we will guide you through the effective active skincare ingredients that ISSADA recommend and use in our skincare which can help reduce all of the above types of pigmentation and improve skin clarity and texture.

Vitamin C - A Powerful Antioxidant

Vitamin C is a potent antioxidant known for its ability to brighten and even out skin tone. Vitamin C protects the skin from environmental stressors such as UV radiation and pollution, which can also trigger melanin production. A minimum 10% vitamin C potency is essential to benefit from skin-lightening properties. Try ISSADA’s 25% C Serum for maximum benefit.

Note: Vitamin C should not be used if you suffer from acne as it can increase outbreaks.

Niacinamide The Skin Barrier Booster

Niacinamide is a form of Vitamin B3 known for its skin barrier-strengthening benefits. It can also help diminish signs of hyperpigmentation by inhibiting the transfer of melanin to the skin cells. It also helps to improve skin texture and reduce pore size. Unlike other skin-lightening agents, Niacinamide is non-toxic and can be used for long periods without the risk of side effects.

Vitamin B5 (also known as pantothenic acid), has several benefits for the skin. It helps to improve the skin's barrier function, keeping it hydrated and preventing moisture loss. B5 has anti-inflammatory properties, which can help reduce redness and irritation and it can promote skin healing and reduce the appearance of scars. Overall, B5 is a great ingredient to include in skincare products for its moisturizing and soothing effects.

Try ISSADA’s Niacinamide + B5 Complex - a light, rapidly absorbed serum that leaves your skin feeling nourished and hydrated with potent B3 and B5 ingredients

Glycolic Acid - The Exfoliator

Glycolic acid is an alpha-hydroxy acid (AHA) derived from sugarcane. It works by exfoliating dead skin cells from the surface, creating a lightening effect as dead skin cells often contribute to the appearance of hyperpigmentation. Glycolic acid also facilitates the penetration of active ingredients into the skin. I
Try ISSADA’s 14% Glycolic Polishing Scrub is an ideal product for regular use. It will assist in increasing cell turnover to reveal fresher clearer looking skin combining both glycolic and mechanical exfoliation using natural, gentle, Marine Safe exfoliating beads.

Retinol - The Anti-aging Wonder

Retinol is a vitamin A derivative and is well-known for its anti-aging properties. However, it can also help to reduce the appearance of pigmentation. Retinol accelerates cell turnover, resulting in the flaking off of pigmented skin cells. It also helps to improve skin texture and reduce the appearance of fine lines and wrinkles. It is essential to use a product containing retinol in small amounts and gradually building up over time to prevent irritation. Try ISSADA’s 0.5% retinol serum and work up to our 1% retinol for maximum benefit

Even Tone Pigment Serum - Your weapon against pigmentation

Containing Rumex Occidentalis, Licorice Root, Bearberry, Ginseng Root, Lycium Chinese Fruit ISSADA Pigment Serum offers a power punch in the face of pigmentation!

These powerful antioxidants, vitamins, and nutrients all benefit your skin so it is  no surprise that we included all of them in our Issada Even Tone Pigment Serum.

Rumex Occidentalis contains high levels of Vitamin C. Licorice Root has anti-inflammatory properties and can help to soothe irritation or redness on the skin but importantly is also a Tyrosinase Inhibitor which will help to block the production of melanin to inhibit pigmentation. Bearberry extract contains arbutin, which has lightening properties and can help to lighten and even out skin tone. Ginseng Root contains phytonutrients which help to improve collagen production and improve the texture and firmness of your skin. Lastly, Lycium Chinese Fruit is rich in vitamin C, antioxidants and essential fatty acids, which can help to protect your skin from harmful UV rays, pollutants and other external free radicals, to help improve the overall complexion of your skin.

Combined, these ingredients nurture   improvements in the health and appearance of your skin, leaving it looking brighter, more even-toned, and youthful.

 Commit to the Process

Reducing pigmentation requires time and patience, and ongoing maintenance. The following is what we at Issada consider to be the “big guns” when addressing pigmentation, and whether you are looking to reduce existing pigmentation or maintain your bright clear complexion, you should build this into your everyday routine





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