What does ISSADA Active Anti-Ageing Serum do?
It's a lightweight daily serum that helps skin look firmer and smoother, softens the look of fine lines and wrinkles, evens out the look of dark spots and keeps skin deeply hydrated.
Is this a retinol-free anti-ageing serum?
Yes. There's no retinol in it, so it suits skin that doesn't get along with retinol. If you do use retinol, apply our 1% Retinol + HA at night first, then this serum.
Is it suitable for sensitive skin?
Yes. It has been dermatologically tested and approved for sensitive skin, and there's no added fragrance or essential oils in the ingredient list. As with any new product, patch test first on the inner arm.
Is it good for mature and menopausal skin?
Yes, it was made for dry, dehydrated and mature skin. For a full routine, see our mature and menopausal skin range and our anti-ageing routine for mature skin.
Where does it go in my skincare routine?
Use it morning and night. Cleanse with our Daily Gentle Cleansing Gel, apply ISSADA Active Anti-Ageing Serum, then a moisturiser such as our Replenishing Daily Moisturiser. If you use retinol, such as our 1% Retinol + HA, apply it first, then ISSADA Active Anti-Ageing Serum on top. In the morning, finish with sunscreen.
Can I wear it under makeup?
Yes. Give it a minute or two to sink in. It makes a smooth, hydrated base under our Canvas Mineral Foundation Primer, and a dewy base for Mineral CC8 Cream Foundation on dry or mature skin.
How long until I see results?
Skin feels more hydrated straight away. For firmness and fine lines, use it twice a day for at least 4 to 8 weeks before you judge it. A photo on day one, in the same light, makes it easy to compare.
Is it vegan and Australian made?
Yes. It's Australian made, vegan, cruelty free, paraben free and gluten free.
Is beta glucan gluten? Is this serum gluten free?
No, beta glucan isn't gluten, and yes, ISSADA Active Anti-Ageing Serum is gluten free. The names sound alike, but they're completely different things. Gluten is a protein found in wheat, barley and rye. Beta glucan is a natural sugar (a type of fibre) that we use for its hydrating, skin-soothing benefits.
