{"title":"Mascara","description":"\u003ch1\u003eMascara by ISSADA \u003c\/h1\u003e\n\u003cp\u003eAt Issada, we understand that mascara is more than just makeup—it's a staple in every Australian's beauty routine. Our collection of mascaras is meticulously crafted to meet the diverse needs of our clientele, ensuring that each product not only enhances your lashes but also cares for them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur Mascara Range:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtein Mascara\u003c\/strong\u003e: Enriched with keratin and collagen, this formula promotes long-term lash strength and thickness. The matte black pigment coats lashes without clumping, providing conditioning, long-wearing volume, and rich colour. Ideal for those seeking fuller, thicker lashes. \u003cspan\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAmplify Lengthening Mascara\u003c\/strong\u003e: Designed to instantly lengthen and define, this mascara offers a clump-free application with intense pigmentation. It's water-resistant, smudge-proof, and flake-resistant, ensuring your lashes remain flawless throughout the day. The precision wand reaches even the tiniest lashes, allowing for a customizable look—from subtle enhancement to bold drama\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Issada Mascaras?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAustralian-Made Quality\u003c\/strong\u003e: Proudly formulated and crafted in Australia, our mascaras are designed to cater to the unique preferences and conditions of Australian customers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEthical Beauty\u003c\/strong\u003e: We are committed to ethical sourcing and eco-friendly practices, ensuring our products are cruelty-free, vegan, and free from parabens and sulfates.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eScientifically Backed Formulations\u003c\/strong\u003e: Our mascaras are developed with scientifically grounded formulations, combining luxury with efficacy to deliver products that perform.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"relative inline-flex items-center\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFrequently Asked Questions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAre Issada mascaras suitable for sensitive eyes?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, our mascaras are formulated to be gentle and are suitable for sensitive eyes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDo your mascaras contain parabens or sulfates?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, all our mascaras are free from parabens and sulfates.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAre Issada mascaras cruelty-free and vegan?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, we are committed to ethical beauty and ensure our products are cruelty-free and vegan.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your beauty routine with Issada's premium mascara collection. Experience the perfect blend of science and luxury, designed to enhance your natural beauty while caring for your lashes. Explore our range today and find the perfect mascara to suit your style.\u003c\/p\u003e\n\u003c!----\u003e","products":[{"product_id":"protein-mascara","title":"Protein Mascara","description":"\u003ch2 style=\"margin-bottom: 25px; font-size: 24px; font-weight: bold;\" class=\"h1\"\u003e\u003cstrong\u003eLash-Building and Conditioning Protein Mascara\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA superb keratin and collagen-rich protein formula to promote long-term lash growth, strength and thickness.\u003c\/p\u003e\n\u003cp\u003eThe matte black pigment coats the lashes without clumping for conditioning, long-wearing volume, and rich colour. This waterproof mascara is for fans of fuller, thicker lashes!\u003c\/p\u003e\n\u003cp\u003eWear on its own, apply 2\/3 coats or with Red carpet lash fibres for buildable intensity and that false lash appeal.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich black pigment\u003c\/li\u003e\n\u003cli\u003eSmudge-proof once dry\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNon-clumping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eStrengthens and conditions for long, strong, healthy lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"margin-top: 0px; text-transform: uppercase;\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeratin,\u003c\/li\u003e\n\u003cli\u003eCollagen,\u003c\/li\u003e\n\u003cli\u003eLecithin\u003c\/li\u003e\n\u003cli\u003eKaolin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCRUELTY FREE \/ VEGAN PARABEN FREE \/ SULPHATE FREE \/ ALCOHOL-FREE\/\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Size:\u003c\/strong\u003e 10.6 ml\u003c\/p\u003e","brand":"Issada Cosmetics","offers":[{"title":"Onyx","offer_id":37584014278824,"sku":"FG-M5630","price":56.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0409\/4640\/1448\/files\/issada-protein-mascara-onyx.webp?v=1759389496"},{"product_id":"eyelashes-serum","title":"Amplify Eyelash Serum","description":"\u003ch1\u003eLASH GROWTH SERUM\u003c\/h1\u003e\n\u003cp\u003eLonger-looking. Fuller-looking. Healthier-looking lashes.\u003c\/p\u003e\n\u003cp\u003eGive your natural lashes more to work with.\u003c\/p\u003e\n\u003cp\u003eISSADA Lash Growth Serum is an advanced peptide-powered lash treatment formulated to support the appearance of longer, fuller, stronger and healthier-looking lashes.\u003c\/p\u003e\n\u003cp\u003ePowered by Myristoyl Pentapeptide-17 and supported by Panthenol, Biotin, Hyaluronic Acid, amino-acid derivatives and botanical extracts, the lightweight serum conditions and hydrates lashes while helping improve their overall appearance.\u003c\/p\u003e\n\u003cp\u003eNo extensions. No mascara tricks. Just your own lashes, beautifully enhanced.\u003c\/p\u003e\n\u003cp\u003ePeptide Powered | Prostaglandin Free* | Conditions + Hydrates | Vegan \u0026amp; Cruelty Free*\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eBETTER-LOOKING LASHES START WITH BETTER LASH CARE\u003c\/h2\u003e\n\u003cp\u003eYour lashes face a surprising amount of daily stress.\u003c\/p\u003e\n\u003cp\u003eMascara, cleansing, makeup removal, lash curlers, environmental exposure and everyday friction can all leave lashes looking dry, fragile or sparse.\u003c\/p\u003e\n\u003cp\u003eISSADA Lash Growth Serum combines targeted cosmetic ingredients with conditioning and hydrating actives to help support lashes while enhancing the appearance of lash length, fullness and strength.\u003c\/p\u003e\n\u003cp\u003eUse consistently as part of your nightly routine and let your natural lashes take centre stage.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eWHY YOUR LASHES WILL LOVE IT\u003c\/h1\u003e\n\u003ch2\u003eSUPPORTS LONGER, FULLER-LOOKING LASHES\u003c\/h2\u003e\n\u003cp\u003eMyristoyl Pentapeptide-17 is a targeted cosmetic peptide widely used in advanced lash formulations to help enhance the appearance of lash length, density and fullness.\u003c\/p\u003e\n\u003ch2\u003eCONDITIONS \u0026amp; STRENGTHENS\u003c\/h2\u003e\n\u003cp\u003ePanthenol, Panthenyl Ethyl Ether and amino-acid derivatives help condition the lashes, supporting a softer, healthier and more resilient appearance.\u003c\/p\u003e\n\u003ch2\u003eHYDRATES WITHOUT HEAVINESS\u003c\/h2\u003e\n\u003cp\u003eSodium Hyaluronate and Glycerin attract and retain moisture, helping keep lashes conditioned without a heavy or oily feel.\u003c\/p\u003e\n\u003ch2\u003eBIOTIN-ENRICHED\u003c\/h2\u003e\n\u003cp\u003eBiotin complements the formula's conditioning ingredients to support healthy-looking lashes.\u003c\/p\u003e\n\u003ch2\u003eBOTANICAL SUPPORT\u003c\/h2\u003e\n\u003cp\u003eSea Buckthorn Oil, Rhodiola Rosea and Rosemary Leaf Extract provide a blend of botanical compounds and antioxidants within the formula.\u003c\/p\u003e\n\u003ch2\u003eLIGHTWEIGHT \u0026amp; EASY TO USE\u003c\/h2\u003e\n\u003cp\u003eThe fine serum texture is designed for precise application along the upper lash line, making it an effortless addition to your evening skincare routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eTHE HERO INGREDIENT\u003c\/h1\u003e\n\u003ch2\u003eMYRISTOYL PENTAPEPTIDE-17\u003c\/h2\u003e\n\u003cp\u003eNot all lash serums are created equal.\u003c\/p\u003e\n\u003cp\u003eAt the heart of ISSADA Lash Growth Serum is Myristoyl Pentapeptide-17 — a specialised cosmetic peptide commonly used in premium lash and brow formulations.\u003c\/p\u003e\n\u003cp\u003eIt is formulated to help enhance the appearance of:\u003c\/p\u003e\n\u003cp\u003e• Lash length\u003cbr\u003e• Lash thickness\u003cbr\u003e• Lash density\u003cbr\u003e• Fuller-looking lashes\u003c\/p\u003e\n\u003cp\u003eRather than simply coating lashes to make them temporarily appear thicker, ISSADA Lash Growth Serum is designed as a daily conditioning treatment for your natural lashes.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003eMORE THAN A LASH PEPTIDE\u003c\/h1\u003e\n\u003cp\u003eWe built the supporting formula around lash condition as well as appearance.\u003c\/p\u003e\n\u003cp\u003ePANTHENOL + PANTHENYL ETHYL ETHER\u003cbr\u003ePro-vitamin B5 derivatives that condition and moisturise, helping lashes feel softer and look healthier.\u003c\/p\u003e\n\u003cp\u003eSODIUM HYALURONATE\u003cbr\u003eA form of Hyaluronic Acid that attracts moisture and helps support hydration.\u003c\/p\u003e\n\u003cp\u003eBIOTIN\u003cbr\u003eIncluded as part of our lash-conditioning complex to support healthy-looking lashes.\u003c\/p\u003e\n\u003cp\u003eACETYL METHIONINE + ACETYL CYSTEINE\u003cbr\u003eAmino-acid derivatives incorporated into the conditioning complex to help support the appearance and condition of the lashes.\u003c\/p\u003e\n\u003cp\u003eSEA BUCKTHORN OIL\u003cbr\u003eA nutrient-rich botanical oil containing naturally occurring fatty acids and antioxidant compounds.\u003c\/p\u003e\n\u003cp\u003eRHODIOLA ROSEA\u003cbr\u003eA botanical extract incorporated for its antioxidant properties.\u003c\/p\u003e\n\u003cp\u003eROSEMARY LEAF EXTRACT\u003cbr\u003eA botanical antioxidant that complements the conditioning formula.\u003c\/p\u003e\n\u003ch1\u003eWHO IS IT FOR?\u003c\/h1\u003e\n\u003cp\u003eISSADA Lash Growth Serum is ideal if your lashes:\u003c\/p\u003e\n\u003cp\u003e• Look short or sparse\u003cbr\u003e• Lack visible fullness\u003cbr\u003e• Feel dry or fragile\u003cbr\u003e• Have been stressed by regular mascara or makeup removal\u003cbr\u003e• Have been affected by lash extensions or frequent lash treatments\u003cbr\u003e• Simply aren't living up to their potential\u003c\/p\u003e\n\u003cp\u003eIt is also an excellent choice for anyone wanting to enhance their natural lashes without relying solely on mascara or extensions.\u003c\/p\u003e\n\u003ch1\u003eLASH EXTENSIONS? 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