MEET THE TEAM: Sophie Kouznetsoff, Makeup Artist and Sales Coordinator



Q: Take us through your job – what does a day in your life look like?

SK: My days are always different! Every client brings with them something new or exciting. Working between the two concept stores, it’s my clients that bring diversity to my day. I always start my day with a coffee from my favourite coffee shop (having a go to spot for each of the stores). Once I’m in store, I choose a lip colour to suit my mood and get ready to open the store. From there is just all about looking after each and every person that comes in to see me. Coming into see me involves a lot of laughs, personalised service and always a good music playlist. My main role is as a Makeup Artist, or as I like to call it, a ‘beautifier.’ Second to that, I am a consultant for all our beautiful products that we stock in our stores. Specializing in the Issada makeup and Elemis skincare, I tailor and hand pick the perfect products for our gems individually. No one’s skin is alike; therefore no two clients will have the same needs. Thirdly, I am there as your doorway to looking and feeling amazing.


Q: What attracted you to the Issada brand initially?

SK: I have always been a stickler for quality skin products as I used to spend a lot of time performing on stage and needed heavy coverage and bold colours, but with that came bad skin and a lot more coverage then needed. It was a vicious cycle. Issada was actually something I just stumbled upon because it is the brightest store on Oxford street, seriously you couldn’t miss it, it’s that bright and dazzling. When I wandered in and found out it was mineral cosmetics and all the good it would do for my skin, I was hooked. It was another few years later and a change in my career that I then stumbled across a job advertisement for the company and thought I would apply and see what happens. That was nearly three years ago now! Now I work not only in store, but on many of our events and marketing promotions, which is what I love doing the most!


Q: What is it that’s kept you here for all these years?

SK: Issada is a family. As a team we are a tight knit community, totally devoted to the products. Fiona is also a very understanding boss. I’m the only employee that is also studying at university and Fiona has always considered my shifts according to my study requirements. You don’t find many bosses that actively support someone’s career that isn’t related to the business.


Q: If you could only take 3 Issada products to a desert island, what would they be and why?


  1. ‘Panna Cotta’ Mineral Baked Foundation – not only is it my perfect powder colour it is also amazing in terms of ingredients and what it does for my skin. I can wear it for a sheer natural look or build it up to have a velvety semi matte full coverage finish. Its flawless and I cannot live without it.
  2. Mineral Baked Shadow in ‘Sugar’ – I am a highlighter FIEND!! I could put it all over my body and it still wouldn’t be enough…. Do I need to say anything else?
  3. ‘Ninja’ Ultimate Gel Eyeliner – Most of my clients know me as the ‘Flick Queen’ and Ninja is my trusty steed for the perfect liner flick. It’s great as a base for a smokey eye, all day wear liner and it’s smudge proof, who wouldn’t love that?!


Q: What is your favourite thing about your job?

SK: I love the feeling of knowing I made someone feel beautiful. A woman’s face is her most important part of her appearance so being able to help her shine from outside and in is my favourite part of my job.


Q: What does it take to be a good makeup artist?

SK: LISTENING!!! As a makeup artist, you have to listen to your client and understand exactly what they like or don’t like. Being on the same page and being honest if something wont work and why is the single most important part of my job. Also it is imperative that you keep up to date with the latest styles and trends and also application methods and ideas. In the world we live in with Social Media being a sensation for the industry, if you don’t keep up with what’s happening outside Issada, you’ll be left behind. My Instagram feed is 80% makeup, it’s a complete obsession!!

Q: What advice would you give to anyone who wants to work for Issada?

SK: Just apply! We are always looking for new faces to join the team. Every risk not taken, is an opportunity missed.


Q: What is your go-to, never fail, favourite makeup look?

SK: 100% flawless base with Velvet Cream and Baked Foundation, soft but defined brows, strong contour with ‘Earth’ and ‘Sand’ Baked powders and obviously ‘Sugar’ highlighter everywhere. 2 Spicy baked shadow in a cut crease style with the gold from 2 Amazing on my lid for a pop of glitter. Always a BIG flick with ‘Ninja’ and ‘Onyx’ gel and finish it off with ‘In the Buff’ lip Crayon.


Q: You have spent a lot of time in the Bulimba community – name your second favourite store on Oxford Street (after Issada of course) and your favourite restaurant?

SK: I love ‘Mugged’ down the street from us. They have the best coffee on Oxford Street and a rival music playlist to mine. My favourite store would be ‘Thousand Island Dressing’ as they have some really funky knick-knacks in there and I’m a sucker for funky little trinkets.

Being in the city however, I cannot go without a coffee from ‘Duce & Co Espresso’ and I’m well known by the guys at ‘Pigeonhole’ as I stop in there all the time to look at their new things, again that place is knick-knacks galore!


Q: Take us through your skincare regime?

SK: My skin is super temperamental being a 22-year-old Uni student and stress head! I can’t go a day without my favourite things being:

  • Skinstitute Gentle Cleanser and Glycolic scrub
  • Elemis Papaya Peel
  • Elemis Ginseng Toner
  • Elemis Advanced Brightening Serum
  • Elemis Hydra Boost – Sensitive Day Cream
  • Elemis Hydra Nourish Night Cream
  • Elemis Advanced Eye Treatment
  • ASAP Clear Skin Gel
  • Skinstitute 50+ facial sunblock
  • ‘Silicea’ silicon tablets for strong nails and silky hair


Q: What’s the number one most FAQ from customers in store?

SK: “Can I try that on?” Of course you can! Our testers are there for you to try things on and see how they feel and look on your skin. I wouldn’t have a job if you couldn’t try on our products!


Q: Who is your number one celebrity beauty icon and why?

SK: This is such a hard question because there isn’t just one celebrity that I’m drawn to for inspiration. My favourite makeup icon would be Rae Morris, she’s amazing and I have all her books and nearly cried when I met her in 2014 at a beauty expo. She makes makeup seem effortless. I also love beauty blogger Shannon Harris (@shaaanxo on social media) she’s so hilarious and I feel like our personalities are very similar so I like her a lot. I also love icons like Dita Von Teese and Marilyn Monroe. I love anything vintage or burlesque so their styles are always a go to for inspiration.


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