Issada may have been born in Brisbane but believe it or not – our brand grew up in Hollywood! It was on A-list film and TV sets (when the mineral makeup colour collection was but a twinkle in our CEO/Founder Fiona’s eye!) that Issada’s Couture Brush Set really started to command global attention, being used on celebrities like Beyonce, J-Lo, Gwyneth Paltrow, Kate Moss and many others.
Our very own marketing coordinator/LA tour guide Alex has been working abroad from the City of Angels, so she knows her way around town – but not before she was put through her paces. Someone had to take on the tough job of eating, drinking, swimming, shopping, staying and playing their way around one of the world’s most glamorous cities to bring you the best of the best!
Over the next couple of months, Alex will bring you her must-visit hot spots from different areas around Los Angeles, this time – Silverlake.
Silverlake borders Los Feliz and Hollywood and is the hipster, it-crowd capital of LA. The secret to Silverlake’s allure among the cool kids? It maintains the charm of Hollywood yesteryear alongside some of the most modernist and trendy architecture and street style in the city. Full of diversity, colour, contrasts and juxtapositions, Silverlake’s hills are dotted with stunning homes with beautiful views of downtown and Hollywood (even the famous sign!), while down below on popular shopping and eating precinct Sunset Junction, a grungy, rock-and-roll, alternative attitude pervades. There’s always something to do in Silverlake – the reservoir is the perfect workout spot, its brimming with great food and coffee (with lots of organic and vegan options), there are a host of fun nightspots, from divey live music venues to upscale bars with craft cocktails – while new boutique retailers, like candle and fragrance apothecaries and specialty hat shops pop up seemingly every month.
ISSADA APPROVES: Alimento
1710 Silver Lake Blvd Los Angeles, CA, 90026
Worth heading to for the renowned Tortellini in Brodo alone, Alimento offers delicious Italian fare and American favourites with an Italian twist, designed by chef Zach Pollack. The fried chicken sandwich is one of the best in town, the atmosphere is young, fun with great music – a perfect pre-party dinner spot. Organic, biodynamic wines join local fresh produce for a dining experience that will delight the senses.
ISSADA APPROVES: Intelligentsia
3922 Sunset Blvd, Los Angeles, CA 90029
The place to see and be seen in Silverlake is the ubiquitously instagrammed, blue-tiled patio of Intelligentsia Coffee. Silverlake’s coolest and most beautiful people (young actors, models and bloggers) frequent this haunt. LA isn’t known for truly great coffee, which is why this gem usually has a line around the block.
ISSADA APPROVES: Silverlake Farmer’s Market
3700 Sunset Blvd, Los Angeles, CA 90026
The ultra hip Silverlake Farmer’s Market, held on Tuesday afternoons and Saturday mornings, is the trendiest place to pick up your produce. Vintage clothing and jewellery stalls, second hand books and records, crystals and candles cater to the stylish crowd – peppered between the requisite organic vegetables and fresh blooms. Incredible international food trucks line this neighbourhood market – we recommend the tamales and crepes if you get hungry while browsing!
ISSADA APPROVES: Mohawk General Store
4011 Sunset Blvd, Los Angeles, CA 90029
Mohawk General Store features carefully curated pieces from Dries Van Noten, APC, Commes des Garcons, Acne and dozens of other designers. If you’re not interested in clothes, local jewellery designers’ artisanal wares sit alongside candles from 370-year-old brand Cire Trudon, polygonal terrariums by Score + Solder and printed stationary by Postalco. Brimming with records and coffee table books on design and art, Mohawk General Store is the perfect place to find a special gift.
ISSADA APPROVES: Airbnb
As the hipster capital of LA, the only way to stay in Silverlake is Airbnb. There are dozens of quirkily renovated apartments, condos, homes and ‘artists retreats’ available for short and long term stays, like this stark and uber hip converted barn.
ISSADA APPROVES: Vista Theatre
4473 Sunset Dr, Los Angeles, CA 90027
An historic landmark built in 1923, the Vista Theater eschews the digital age and still plays movies on actual film reels. Brimming with character and quirk, the single screen theatre showcases huge Art Deco light fixtures and Egyptian-themed wall details. The Vista’s manager Victor dresses up in character for major film openings – think Willy Wonka for Charlie and the Chocolate Factory and the Joker for The Dark Knight and the Vista’s website claims to have the most leg-room in Hollywood – so stretch out, relax and enjoy the show!