MEET THE TEAM: Maggie Catlow, Social Media Manager

Processed with VSCO with a4 preset

Q: Take us through your job – what does a day in your life look like?

 MC: After being an Issada intern a couple of years ago, I recently started looking after the social media for Issada. The best part about what I do is getting to work with our amazing products and coming up with creative ways to show you what we’re all about. I also love being able to interact with our Gems on our Facebook, Instagram and Twitter accounts. In my role it’s crucial to stay on top of events and all that is #trending in beauty, fashion and culture. I love keeping you updated on what’s happening at the Issada HQ as well as what inspires us.


Q: What attracted you to the Issada brand initially?

MC: I met Issada’s CEO/Founder Fiona in my previous job before working at Issada. Having the opportunity to work with Issada has been such a blessing as the makeup has helped my problematic skin. I love converting my friends and family to Issada as I know it’s the best for their skin. Fiona is someone I look up to as she has built a beautiful brand with a genuine philosophy and integrity. It’s great to work for a company that I’m passionate about with people who I can always learn from.


Q: If you could only take 3 Issada products to a desert island, what would they be and why?


  • Mineral Velvet Cream in Brisbane. If I’m going to a desert island, I’m taking an even skin tone with me.
  • Mineral Liquid Light. If I’m in the middle of nowhere, I’ll keep my look quite natural. With its illuminative particles, Liquid Light will brighten and nourish under my eyes for radiant perfection.
  • Mineral Lip Gloss in Daiquiri. Island life will be warm and sunny. To keep my pout nourished in the heat I’d have this product to moisturize my lips with a dose of botanicals, antioxidants, and minerals.

 Processed with VSCO with g3 preset

Q: What is your favourite thing about your job?

MC: I love knowing what’s going on in the beauty world, equally I love sharing what’s going on in the world of Issada. Being a social media manager gives me the opportunity to keep learning about everything I’m already obsessed with.


Q: What does it take to be a good social media manager?

MC: Knowing the brand is a must. Translating the philosophy and values into images and posts gives an overall sense of what the product and company stands for and has to offer customers. Being adaptable to the changing environment of social media helps as being abreast of what’s new keeps your audience excited. A large portion of managing social media is having an artistic flair and coming up with new concepts for engaging posts.


Q: What advice would you give to anyone who wants to work for Issada?

MC: The right qualifications are important but I think passion and enthusiasm is paramount. Issada is such a unique brand of makeup that has skin enhancing minerals and botanicals; I believe it’s important to be someone who is invested in skin health. Have an up-to-date resume that outlines your experience and skills. Lastly, a cover letter that showcases your personality is the first step in making a great impression.


Q: What is your go-to, never fail, favourite makeup look?

MC: I love my makeup to look like me, only the best me possible #wokeuplikethis. It’s all about a fresh complexion and Mineral Baked Velvet in Earth swept where the sun kisses my face. A nude lip with a touch of Mineral Lip Gloss adds the perfect finishing touch for an effortless look.


Q: You have spent a lot of time in the Bulimba community – name your second favourite store on Oxford Street (after Issada of course.)

MC: Coco Bliss Superfood Bar is my regular each morning – I wake up craving their smoothies!


Q: Take us through your skincare regime?

MC: I have the most high maintenance skin ever and it doesn’t take much for me to break out. That’s why I love that Issada helps with sensitive complexions! In terms of skincare, I love the Elemis Fruit Enzyme Peel for exfoliating and gently resurfacing without scratching. I love simplicity in my ingredients. I have recently discovered Alyssum Alchemy, a beautiful range of oils and mists that are infused with healing energy from the moon, gemstones, flowers and white light reiki. I also use our Issada Canvas Foundation Primer every morning without fail.


Q: What’s the number one most FAQ from customers on social media

MC: We get local and global enquiries. Usually they are about where to find stockists and if they can get products shipped to them.


Q: Who is your number one celebrity beauty icon and why?

MC: I have always thought Sharon Tate, an actress and natural beauty from the 1960’s is a timeless icon. She was the definition of carefree, yet polished in her approach to beauty.

Processed with VSCO with j5 preset